The Effectiveness Of A Perfectly Executed EDDM Campaign

The Effectiveness of EDDM Campaigns

Every business owner wants to find ways to reach more customers and grow their business. One effective way to do this is through EDDM or Every Door Direct Mail. EDDM is a cost-effective way to mail your marketing materials to a specific geographic area. Service-based businesses, such as Kellermans Landscape Services, have seen up to a 20x return on their initial investment when using a once-a-month 8.5″x11″ flyer campaign

There are many benefits to using EDDM campaigns:

First, they are very targeted. You can choose to mail your materials to a specific zip code, city, or even neighborhood. This ensures that your marketing materials are seen by people who are most likely to be interested in what you have to offer.

Second, EDDM campaigns are very affordable. The cost of mailing your materials is based on the weight and size of your mailing, not the number of pieces you mail. This makes EDDM a great option for small businesses with limited budgets.

Third, EDDM campaigns are very effective. Studies have shown that EDDM campaigns can generate a response rate of up to 10%. This means that for every 100 pieces of mail you send out, you can expect to get 10 responses.

Here are some tips for creating an effective EDDM campaign:

• Target your audience carefully. Make sure you choose a mailing list that is relevant to your business. For example, if you own a restaurant, you might want to target people who live in your neighborhood or who have visited your restaurant in the past.
• Use eye-catching graphics and design. Your mailing materials should be visually appealing and easy to read. Use bright colors, bold fonts, and clear images to grab people’s attention.
• Write clear and concise copy. Your copy should be persuasive and encourage people to take action. Tell people what you have to offer and why they should care.
• Offer a strong incentive. People are more likely to respond to your mailing if you offer them something of value, such as a discount, free gift, or trial offer.

PixelPrint Marketing can help you create and execute an EDDM campaign that will help you achieve your business goals. We have a team of experienced professionals who can help you with every aspect of your campaign, from design to printing to mailing. Contact us today to learn more about how we can help you with your EDDM campaign.

EDDM campaigns are a great way to reach more customers and grow your business. If you’re looking for a cost-effective and effective way to reach more customers, EDDM campaigns are a great option.